Pricing that pays for itself
One flat subscription, unlimited users — CRM, your industry playbook, Arianna, e-Sign, and Webinar all included. Comms & AI meter simply against a prepaid wallet: no per-action billing, no surprise usage tax.
Free
$0
The full CRM + your AI rep, free. Pay only for the calls, texts & AI you use.
- ✓The Thinking CRM + AI sales rep — full-featured
- ✓Up to 2 team members
- ✓Pay-as-you-go usage — no monthly credit
- ✓Add webinars, e-Sign & more anytime
Starter
Founding price — locked for life
The Thinking CRM + webinars for a growing team.
- ✓The Thinking CRM + your industry playbook
- ✓Webinar System (up to 100 attendees)
- ✓Unlimited team members
- ✓$10 usage credit / mo included
Pro
Founding price — locked for life
The full suite — CRM, AI agents, e-Sign, phone/SMS & webinars.
- ✓Everything in Starter
- ✓Full CRM + e-Sign
- ✓Phone, SMS & AI voice agents (metered)
- ✓Webinars up to 2,000 attendees
- ✓$50 usage credit / mo included
Agency
Founding price — locked for life
White-label and resell the whole toolbox to your own clients.
- ✓Everything in Pro
- ✓Webinars up to 5,000 attendees
- ✓White-label branding + resell
- ✓Client sub-accounts + API
- ✓$150 usage credit / mo included
Don’t compare it to another CRM. Compare it to the setter you’d hire.
A sales setter costs ~$66,000/yr and clocks out at 5. Arianna answers every lead in under 60 seconds — day, night, and weekend — and pays for itself with 2–3 booked deals a month. No per-action AI billing. No SMS/email surprise tax. No agency setup fee.
Pay-as-you-go: phone, SMS & AI
Enterprise-grade voice, messaging, and AI agents are built in. You get a monthly usage credit with every plan, then simple per-unit pricing — no surprises.
| Service | Category | Unit | Price |
|---|---|---|---|
| SMS | messaging | per segment | $0.056 |
| MMS | messaging | per message | $0.100 |
| Voice call | voice | per minute | $0.060 |
| AI voice agent | ai | per minute | $0.300 |
| AI SMS reply | ai | per message | $0.054 |
| AI agent (Advanced) | ai | per 1K tokens | $0.024 |
| AI agent (Standard) | ai | per 1K tokens | $0.018 |
| per email | $0.0050 | ||
| Local number | numbers | per month | $3.00 |
| Toll-free number | numbers | per month | $6.00 |
| DNC / line-type scrub | voice | per lookup | $0.075 |
Per-unit pricing, billed against your prepaid wallet as you use it — no monthly minimums.